With this new app, the researchers were able to estimate an increase of up to 40% in operating margin and a 100% net margin in online clothing stores. This mannequin is what permits knowing the size that best fits the garment that a user has chosen in an online store.Īccording to IMRG (Interactive Media in Retail Group), Association of the UK e-retail industry, returns in fashion online shopping ranges between 15% and 40% of transactions, which generates transport costs, brand's image deterioration and a drop in repeated sales. The mathematical model used works in a way that when a user inserts basic data (weight, height, age and complexion), a virtual mannequin that looks like the user is created. įor its development, researchers have studied the anthropomorphic characteristics of more than 50,000 people of different complexions with which it has been possible statistical modelling of the human body. It is currently available to be tested on its website. The app processes the data and gives your right size for the garment and brand selected. Its main objective is to reduce returns and increase customer satisfaction.įor the app to estimate your size, you just need to insert your height, weight and age and choose your body shape out of six possible profiles that the system provides, without ever measuring yourself or using complex sizing guides.
The app has been created in Barcelona in the Computer Vision Centre, which has already developed other apps that have reached great success on the market. However, not all offer this service and in most cases, users don't have time, will or simply don't have a tape to measure themselves. Some online stores provide size charts to solve this problem. In online shopping, this means that the user often does not buy because of being afraid of choosing the wrong size or if they do, they end up returning the garment for not having chosen the right size.
Measurements are in feet and inches, inches or centimetres.Sizing varies so much among brands that you can easily need different sizes for different brands. Your head circumference is needed to ensure you are issued the correct size hat.We will allocate an appropriate gown based on these measurements. Your chest size determines the body size of the graduation gown.Ltd graduation gowns are different lengths and we will allocate an appropriate gown length based on your height. Your height determines the length of the graduation gown.The measurements you will need to complete: Your measurements will be required to place your order.
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